Privacy policy

Notes on data processing in connection with Google Analytics

This website uses Google Analytics, a web analysis service from Google Ireland limited. If the person responsible for data processing on this website is outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as"Google". When using Google Analytics, the data processing is technically performed by Shopify. In this respect, we refer to Shopify's privacy policy referenced.

Google Analytics uses so-called “cookies”, text files that are stored on the device used and that enable the website visitor to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server and stored there.

Google Analytics is only used on this website with the"_anonymizeIp ()"extension. This extension ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, Google's IP address will be shortened beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The IP address transmitted by the relevant browser as part of Google Analytics will not be merged with other Google data.

On behalf of Shopify and the website operator, Google will use the information to evaluate the use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to Shopify and the website operator (Art. 6 para . 1 lit.f GDPR). The legitimate interest in data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content, which is made possible by the provision of Shopify's statistical functions. The interests of the users are adequately protected by the pseudonymization.

Google is certified according to the so-called Privacy Shield and guarantees an adequate level of data protection on this basis. The data sent and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 50 months. The deletion of data whose retention period has expired takes place automatically once a month.

The recording by Google Analytics can be prevented by the page visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with effect for the future.

The page visitor can prevent Google Analytics from collecting data on this website by clicking on the following link clicks. An opt-out cookie is set which prevents future data collection when you visit this website.

If the link is clicked:The site visitor has objected to the collection of data using Google Analytics on this website.

For more information on the Google terms of use and data protection, see Google Analytics Terms or under the Google Analytics overview .

According to the relevant legislation and the GDPR, site visitors have certain rights with regard to their personal data that is processed via this Google Analytics data processing. In particular, he has a right to information, correction, data portability or deletion of his data and a right to data portability. The site visitor also has the right to object to certain processing of their data. To exercise these data subject rights with regard to the Google Analytics data processing on this page, a data subject (site visitor) can contact Shopify or the site operator at any time.